Insight

Forging long-term customer relationships is inherent in our company's culture and our brand's promise of "Building trust every day." Strong relationships serve as the foundation for gaining valuable insight into our customers' current and future needs. This insight, along with our leading-edge technologies, is then leveraged to address our customers' most critical challenges and often leads to new opportunities.

Leveraging knowledge at a local level

By uniting the perspectives of our sales, engineering and Life Cycle Value Stream Management teams at a local level, we ensure that we have a full and rich understanding of our customers' needs. For example, our growing presence in Brazil and delivering on our promises on multiple civilian programs with Embraer, provided us with critical insights that led to Embraer selecting Rockwell Collins' Pro Line Fusion® integrated avionics system as the flight deck for the Brazilian Air Force's new KC-390 tanker/transport aircraft. Pro Line Fusion provides KC-390 pilots with advanced features and unmatched situational awareness capabilities that will help ensure mission effectiveness.

Understanding the market's most important needs

Corporate flight departments operating in today's competitive and cost-conscious business environment struggle to research, assimilate and coordinate all aspects of a flight, including trip planning, database management and passenger connectivity. Significant opportunities exist to streamline the information flow and connect aircraft to supporting ground systems. Recognizing this, we introduced Ascend™ flight information solutions in 2010. Ascend offers the industry's only complete, fully integrated suite of capabilities to manage every aspect of flight operations — from preflight scheduling to flight planning to closeouts.

New to Ascend's capabilities this year is our Aircraft Information Manager. Now, operators of aircraft equipped with our Pro Line family of avionics have the ability to securely, automatically and wirelessly transfer data to and from their aircraft anywhere in the world to our Ascend Data Center, virtually eliminating all manual data transfer steps. Ascend and its Aircraft Information Manager help manage every detail of every flight giving customers a whole new level of insight into their aircrafts' operational performance while enhancing efficiency and safety, and reducing costs.

Expanding our global presence

We project that our international revenues will grow from about a third of revenues today to roughly 40 percent by 2020. In our ongoing efforts to support customers around the world, this year our company opened new offices or expanded existing facilities in Brazil, China, France, India and the United Arab Emirates. We opened our fifth facility in China — the China System Support Center — located in Shanghai. The center offers services including OEM on-site engineering support, engineering and program management training, system integration support and avionics system consulting. Our approach has produced several significant wins, such as our role in providing avionics systems to the Commercial Aircraft Corporation of China, Ltd. (COMAC) for its upcoming C919 commercial airliner.

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Brazilian Air Force KC-390

With advanced technologies such as the largest format displays available, enhanced graphic features and synthetic vision, Pro Line Fusion's smart integration and intuitive human interface on the KC-390 increases operational efficiencies and reduces pilot workload — contributing to mission success.

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Ascend Flight Information Solutions

Whether a customer operates one or an entire fleet of business aircraft, Ascend flight information solutions provide a single-source, end-to-end flight management solution for operators worldwide.

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China System Support Center

Our new China System Support Center in Shanghai provides an extensive array of avionic service and support capabilities to help create closer, stronger relationships with our customers through every phase of the product life cycle.

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